I was at my hair dresser yesterday. She just opened her own salon suite — she has a suite of 8 “mini salons” at her location. She’s done a great job designing it all, but, needs more hair dresser tenants. She’s told me all that she’s done to recruit tenants, but, hasn’t had as much success as she wants. I told her exactly who she needed to have a chat with (that specific type of person is a suggestion in my *free* ebook entitled The People Map for Your Passion Project – Game-Changing Contacts to Create Massive Reach). But, since I’m local to her, I gave her the name of the actual person who could help her with connections.
Then, I asked her if she was on Linkedin, and she said she had set up a profile a long time ago, but, that she really didn’t know how to use it to help her business. Here’s what I told her: I conduct about 95% of my business on Linkedin. I use it to swap profiles between people before I make an introduction, and I get clients from Linkedin consistently. Any business owner can improve their reach, professional resource network, and client/customer base through Linkedin. And, here’s how: (but, hang on – if, read all the way to the end, because there’s an opportunity to get all of this done for you if it sounds like too much work for you)
a) Linkedin is person-to-person, not logo-to-logo. Post your photo with your profile.
b) Build your profile around your story + credibility. Summary is first person sharing a little about you, why you are in biz, what makes you unique, plus bullets of credibility. Credibility includes major accomplishments, successful projects, commendations/awards, # of years of specific types of experience, and expertise status (in my hair dresser’s case, National Educator, Paul Mitchell).
c) Make sure you set up a business page, so that when you add your work history, your business page will be linked.
d) When you list your contact info (or if you already have): Please make sure the links are live (check them – I run across dead site links all of the time on Linkedin). Include your social media links.
e) Join relevant groups – shop them for contacts you’d like in your network. For my hair dresser, she’d start first finding other hair dressers in the area – she can search by location for those. But, I know she likes promoting her education status with Paul Mitchell. There will be groups where she can do that.
f) Send messages to those you’d like to meet in person or invite for a phone conversation. Just indicate you are doing some networking and want to see where you could help each other. Simple. Don’t take it personal if you don’t get a response or don’t get the response you wish. Move on, but, honestly, people are on Linkedin to network professionally…you don’t often run across someone who isn’t up for swapping biz info and checking opps for mutual benefit. (Remember, I agent business intros as part of my business – been doing it 9 years now. Know what I’m talking about.)
g) Post updates, links to relevant articles, links to blog posts on your site, or share resources and tips regularly. Like other people’s posts and comment on them. It gets attention. If you are a writer, post your own articles or blogs straight to Linkedin with your author box. Good viz and you can see how many views on your profile dash.
All of the above, you can do for free (at least for now — Microsoft just bought Linkedin). A Linkedin profile will show up high in search results for you/your business. Worth playing with it over a weekend, and giving it a little love each week. So, get yourself going on it, and holler at me if you need help. Happy Networking and here’s my Linkedin profile if you’d like to connect. https://www.linkedin.com/in/marykurek
And, if this sounds like too much work – click here to see how you can get me to do this for you.